Trends in the Digital Market and Communication According to Gupta (2020:434) “Digital marketing encompasses all the marketing efforts using information technology. It includes spectrum of tactics like website marketing, search engine optimization, pay-per-click advertising, e-mail marketing, social media marketing, affiliate marketing, mobile marketing video marketing, content marketing, etc. Depending on the type and scale of business, companies need to use digital marketing tools to compete in an overly competitive digital landscape.” During the outbreak of the Covid pandemic, companies had to use the digital marketing tools effectively to get customers and sell their products. Here are examples of these digital marketing and communication trends: Email Marketing: companies used Emails to promote their products faster and promote discounted products and also promo codes for store purchases or online purchases(Gupta: 2020). Social Media Marketing: Social ...